What is answer engine optimisation?
Key points
- Moves beyond traditional keyword-based SEO to conversational discovery
- Involves tracking brand mentions and citations across LLMs
- Aims to influence AI recommendations for specific product queries
- New startups are building observability layers to track AI search visibility
Sources
FAQ
What is the difference between SEO and AEO?
SEO focuses on ranking in traditional search engine results pages, while AEO focuses on being the cited answer in AI assistant conversations.
Video transcript (Hinglish)
Kya aapka brand AI search results mein top par dikhta hai? Chalo batata hoon kaise, lekin pehle AI Jockey ko follow kar lena. Ab traditional SEO ke saath answer engine optimisation aur GEO ka naya trend aa gaya hai. Marketers ab experiment kar rahe hain ki brands ChatGPT aur Gemini ke answers mein kaise dikhein. Ismein brand mentions, citations aur recommendations ko track kiya jata hai. RankinLLM jaise startups ab AI search visibility track karne ke liye tools bana rahe hain. TruCommerce jaise platforms brands ko directly AI assistants ke through bechne mein madad karte hain. Lekin ek bada challenge hai ki is visibility ko sales se attribute karna mushkil hai. AI models aksar third party reviews aur content par zyada rely karte hain. Ye technology un founders aur marketers ke liye hai jo AI discovery mein aage rehna chahte hain. Kya aapne AI se kabhi product recommendation maangi hai? Comment karo RANKING, main bhej deta hoon.